Daily Archives: December 15, 2010


After reading the lines from famous poetess Mrs. Archana Johri’s ‘Tum’, this is what I felt and posted on her blog…

padhkar bahut acha laga……andar ka kavi jaag utha
kuch ehsaas jo kabhi jeevan ke sangharsh se ubre aur bikhar gaye
unhe koi ek mala me piro raha hai, aisa aabhaas hua
tumhara yeh ek shabd jo mere jeevan ke har kisi se jud kar meri yaadon ko jhinjhod raha ab
moond aankhen kore kagaz par kalam ki syahi ke kuredne ka agaaz hua

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Posted by on December 15, 2010 in Uncategorized


Corporate Social Responsibility for Educational Institutions

(This article first appeared in my blog on 7th February 2010)

Is a mere social media presence for a educational institution sufficient enough to generate awareness and response for an institute? If yes then how? Reaching out to the customers is the key word. More than a push we are looking for a pull technology at work.

With the amount of competition in hand, what lies in the future is known only to the unknown. As someone said “either have a breakfast ….or be a breakfast”. I was reading this article yesterday that said the largest of camera manufacturers are not a Sony or a Canon for that matter as anyone might have guessed. It is Nokia. With cell phone invasion everyone wants to have a multitasking tool. What an Apple did to Sony, Sony did to Kodak. Sony would not have dreamt of the fact that the competitor lied wrapped under the tool called PC. Kodak the leader in cameras wouldn’t have dreamt of a digital technology taking over them as a leader. They had a choice…either to be digital or to lose the market. They lost it. The same competition saw Bill Gates, who once announced that ‘internet is a fad’, trying endlessly to integrate his browser with the office suite. IBM mainframes lost to desktop pcs. The list is endless.

Social Media as a tool can help any and everybody to benefit. How to leverage the Social Media for an educational institution to generate the desired response? The solution is to have a proper task force in place. If you have joined the bandwagon, trumpet it. Being a little crass is is not all that bad. Do not shy away. Regular updation of wall posts, course reviews from students and discussion forums can work wonders in marketing existing and new courses. Let the admission counsellor blog on recruitment cycle. Post faculty videos on youtube. Try tweeting the latest campus news. Use social media to its fullest to listen to comments and criticism and to change the perception in case of any negativity. Infact some feel that being away from it would save you from negativity. Perhaps this is the strongest tool to turn it around in your favour if adopted judicially.

Facebook as per wikipedia was formed by Mark Zuckerberg, together with his college roomies Eduardo Saverin, Dustin Moskovitz and Chris Hughes to be a network for Harvard students later expanded to other universities. Some smart business decisions and gradual expansion has made it the largest social networking site celebrating its 6th birthday on feb 4th this year. Social Media in its invasive stage can be used by any and everybody to reach out, communicate, to grow and to evolve. So tweet, tweet tweet. The world is here. Where are you?

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Posted by on December 15, 2010 in Uncategorized


SMM Gyan

(Some of the Social Media Marketing tips I tweeted in the past)

1. Go where the customer is…reach out. Do not expect them to come to you.
2. Take criticism with a pinch of salt. Learn to convert the criticism to your favour.
3. Install effective online PR machinery to solve customer grievance.
4. SMM for large organization can’t generate leads. It’s good for PR activities.
5. Cross branding is the Mantra.
6. Keyword optimization of blogs generates traffic almost immediately.
7. You have it, flaunt it. Tell all – Ratings, Reviews, TRPS, Awards, Ceremonies, Tie-Ups, even Break-Ups. Neg. publicity too helps sometimes.
8. Usually common courtesy on twitter is to follow people who are following you…I don’t agree
9. When in Rome, do as the Romans do…adapt, adopt, internalize, follow, apply the lingo of the target audience to be able to touch the right cord
10. 3 main things about markets-Conversations and Conversations and Conversations.
11. Subscribe to directories (blogs-technorati/tweets-twello) to reach faster
12. Based on the industry type, allocated promotion/marketing budgets, competitor strategies, many a times even BTL marketing does wonders to direct the traffic to the company’s website if carefully planned.
13. Its all about creating a buzz and keeping it alive.
14. After the SMM strategy is in place for the organisation, use any web analytics tool to see the spurt in the activities, and optimize your processes based on TOC.
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Posted by on December 15, 2010 in Uncategorized


5 Ps of Social Media Marketing System

(This article was first published on Thursday, February 11, 2010 on )

While creating the Social Media Marketing System for SPJain’s BCIDS program, I had devised the 5 pronged approach to address the whole gambit of Social Media Marketing. The following explains how to implement it to any organization.

PICK a name-Choosing the domain name is the first milestone in this process.

PRESENT to the prospective audience-In this process create your own Social Media Marketing System(SMMS) was created with blog, facebook, twitter,youtube videos, myspace, etc.

POPULATE the medium with information-Daily updation of blog, facebook and twitter a/c should be done.

PUSH-It is the time to reach out once the whole system is in place and functioning properly. There are 2 ways by which this can be executed.

PING all the SMMS entities to verify if the desired responses are coming. Once the PING is successful we POPULATE, PUSH and PING again thereby creating a regular information exchange which is the key mantra for the SMM. Though it looks very simple but execution will take days.

Welcome to the arena of SMM.

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Posted by on December 15, 2010 in Uncategorized