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Corporate Social Responsibility for Educational Institutions

15 Dec
(This article first appeared in my blog technojaya.blogspot.com on 7th February 2010)

Is a mere social media presence for a educational institution sufficient enough to generate awareness and response for an institute? If yes then how? Reaching out to the customers is the key word. More than a push we are looking for a pull technology at work.

With the amount of competition in hand, what lies in the future is known only to the unknown. As someone said “either have a breakfast ….or be a breakfast”. I was reading this article yesterday that said the largest of camera manufacturers are not a Sony or a Canon for that matter as anyone might have guessed. It is Nokia. With cell phone invasion everyone wants to have a multitasking tool. What an Apple did to Sony, Sony did to Kodak. Sony would not have dreamt of the fact that the competitor lied wrapped under the tool called PC. Kodak the leader in cameras wouldn’t have dreamt of a digital technology taking over them as a leader. They had a choice…either to be digital or to lose the market. They lost it. The same competition saw Bill Gates, who once announced that ‘internet is a fad’, trying endlessly to integrate his browser with the office suite. IBM mainframes lost to desktop pcs. The list is endless.

Social Media as a tool can help any and everybody to benefit. How to leverage the Social Media for an educational institution to generate the desired response? The solution is to have a proper task force in place. If you have joined the bandwagon, trumpet it. Being a little crass is is not all that bad. Do not shy away. Regular updation of wall posts, course reviews from students and discussion forums can work wonders in marketing existing and new courses. Let the admission counsellor blog on recruitment cycle. Post faculty videos on youtube. Try tweeting the latest campus news. Use social media to its fullest to listen to comments and criticism and to change the perception in case of any negativity. Infact some feel that being away from it would save you from negativity. Perhaps this is the strongest tool to turn it around in your favour if adopted judicially.

Facebook as per wikipedia was formed by Mark Zuckerberg, together with his college roomies Eduardo Saverin, Dustin Moskovitz and Chris Hughes to be a network for Harvard students later expanded to other universities. Some smart business decisions and gradual expansion has made it the largest social networking site celebrating its 6th birthday on feb 4th this year. Social Media in its invasive stage can be used by any and everybody to reach out, communicate, to grow and to evolve. So tweet, tweet tweet. The world is here. Where are you?

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Posted by on December 15, 2010 in Uncategorized

 

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