Daily Archives: December 22, 2010

Twitter Marketing – 21 Tips

Various researches show that there are more that 50 million tweets per day and growing. So how can you be sure that your Tweets are seen and you get the desired follower base? Optimizing your tweets to give them better visibility in the twittersphere and some other simple techniques mentioned below can help in your tweets being read and shared.

1.Hash Tag: Take a look at some of the most popular hashtags used in Twitter at Incorporate them at the end of your tweets. This process would increase the chances of your tweet being pulled when one of those popular tags would be searched for. Some companies even advice thier employees to add the hashtag for the corporate they are working for to enhace the pull. e.g an employee working with say ‘Retail Academy’ can add #RetailAcademy at the end of his personal tweets. Utilise hash tags for trending topics and get involved with conversations.

2.Smash tag-This is a term that I have coined for ‘Smart usage of a hash tag’. Everyone is aware of the use of a hash tag. But to use it is a different ball game altogether. Say for example I am tweeting to follow my blog on Twitter Marketing Tips.Generally what everyone does is
— follow my blog
A ‘smash tag’ would be used like
— follow my #twittermarketing blog.#survey blog address is .
You still have space for 16 characters which can be used for retweeting.

3.Use to the limited 140 character tweet, just in case in case you require additional characters to be fitted in you may use to shorten your URL. The above mentioned tweet will then look like
— follow my #twittermarketing blog.#survey blog address is
Now you have space for ’62’ characters to be keyed in. Go ahead!

4.Retweet- Another way to simply ask your followers to retweet. Someone finding your tweet interesting would definetly pass it on.

5.Register in Twitter Directories-Registering yourself in one of the big twitter directories, e.g. or also helps. many more such directories can be found through a google search.

6. Look in these directories for people/companies related to your area of interest. Twitter can be used for 2 things. One to acquire knowledge and two to share the same. Follow the quality tweets to gain knowledge in the area of interest and share, connect and comment on those who are seeking information. They’re sure to follow you back. You can then try searching their follow lists, which are bound to contain many other people relevant to the field.

7. Look in twitter by using the advance search option ( ) and search through keywords or location to identify tweets/bios related to your area of interest and follow them.Refer to  for a demo on how to use the advanced search option in Twitter.keep in mind that about 50% of twitter users leave twitter after 3 months.So find people that have recent activity. Find people that are relevant to you, and your business and strike up a conversation or provide great content and make them aware of it.

8.Use to keep an ear to the ground about what is being said about your company, competitors, products, industry etc. For example,if you are a Management Institute (B2C) planning to launch a Retail Management coures, use with phrases like “Retail management courses” or “best retailers” since Retail outlets are where the students will be placed and following their corporate tweets will also help in the curriculum development. is a hugely helpful tool for delving into the Twitterverse.

9.Make sure to have a photograph/company logo and company information on your page. That too makes it easier for the followers to know exactly whom they are following and if you happen to be someone really of their interest then the ‘follow’ will not change to ‘unfollow’. Also make sure your profile bio is SEO optimized. Keep your Twitter account public. This way people will be able to find you/your content through Twitter search.

10.Advertise your Twitter user name on all collaterals such as email footers websites, other social networking, social bookmarking and social media sites profile page,any other online places where you have an account and space to write something,contact forms, other offline/printed publicity material,business cards. This will help you get interesting and targeted people follow you. Cross promote it. Also if possible incentivise the once who follow eg. you may say the first 100 followers will get Rs. 500 voucher in case it is a product or 5% refund on admission fee in case it is an educational institution/service.

11. Invite your mailing list- Invite your existing customers/members from your mailing list. They are most likely to follow you and are the most potential ones to give you the link to the next set of followers. Create your own list of VIP’s to build relationships with. The list tool in Twitter is for filtering through the thousands of followers you’ll eventually have. So you can remember to visit and engage with those lists of people regularly.

12. Try to involve in conversation with people having more number of followers as their comments on your tweet may urge their followers to follow you.

13. Keep the content meaningful-Just the fact you have 1000s of followers doesn’t mean that they are potential buyers of your product or services. Unless and until your conversations are releveant, you will not be able to realise the end result of sale of the product or service. The content should also be dependent on the target audience-B2B or B2C.

14.Try You will find couple of interesting twitter chats to particiapte in which will also result in generating followers.

15.Look at Twilert-its free and allows you to have daily notification of key words.

16.Twazzup gives and insight into topics on Twitter. It also shows you who the most active an influential user per keywords are.

17. Tweet Regularly-At least once a day. Sending them to your blogs, fan pages, etc and when they leave a comment, respond and continue to build a relationship. Tweet more from 10am to 3pm and from 7pm to 10pm when more people are on social media.

18. Do not spam -The types of promotion when companies ask the users to RT to earn something is totally annoying. It is alright once in a while. If the product/service is really good the any which way you will have followers. Do not rush otherwise the followers will have tons of uninteresting tweets in their timelines and this could damage your brand, instead of generating awareness.

19. Applications you can consider are TweetDeck, Social Oomph, TweetAdder (run a google search for the latest and more relevant ones). Tweetadder helps in getting a “targeted” following. You can add anywhere from 500 to a 1000 folks a week just focusing on one keyword phrase. You can targeted folks a lot of different ways:
a.Profile content – search f
or info in their profiles and follow
b.Tweet content – search past tweets again for content (age of post and language)
c.Profile size (number of followers/following)
This method is works fine if you are selling a product but remember always that the quality should always superseed quantity as a policy. There is a high possibility of getting spammers as followers.

20. Measure- Always measure the outcome of any campaign be it for awareness or for selling a product or service. Some tools available to measure it are -Hootsuite, Omniture & Gomez. Twitter’s official analytics product has also arrived –

21. Ensure to create and abide by a company social media policy. All involved in creating content needs to read, understand and abide by the company policies.

The basic idea of tweeting is to act as a ‘facilitator’.You should be using Twitter as a tool to engage them. You should also be using it to learn about your target audience as a community. Twitter can be not only be used as a ‘headline machine’ to direct your target audience to some location where you have provided much detailed information but also to find the people who will make your business/company tick. Your social media marketing is an integrated part of, and consistent with, your overall marketing and PR message and specifically focused on your target markets. I read somewhere that the hardest slog is 0 to 100, then 101 to 200 etc. 200 to 300 followers goes much quicker than 0 to 100.

Your social strategy should be based on the behavior of your target audience. Focus on your strategy, your target audience and the kind of experience you intend to create. Twitter in isolation doesn’t mean anything. You should be aiming at a broader platform with different social channels working together- Linkedin, youtube, facebook, blogs etc to create an experience with technology and content where the users will want to particpate in and share with.

‘Patience is a virtue as it is always Quality over Quantity’. It is not about building followers but building a reputation.

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Posted by on December 22, 2010 in Uncategorized