Daily Archives: January 19, 2011

5 Is of Social Media Marketing

After the 5 Ps ( ,comes the 5 Is of the social media marketing.

Internalize– Accept the fact that SMM is not a myth anymore and educate your members on the importance of jumping in the bandwagon of SMM.

Include-Include customers in the process of product/process development i.e. co-creation.

Inter-relate-Interpersonal interactions between customers should be studied carefully to develop an immersing and engaging communication strategy. 

Integrate-Integrate SMM with the company’s marketing strategies.

Internet – All this happens along a common backbone of the 5th I called internet whether you access it through a PC a laptop or a mobile.

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Posted by on January 19, 2011 in Uncategorized