After the 5 Ps (http://askjayaa.blogspot.com/2010/12/5-ps-of-social-media-marketing-system.html) ,comes the 5 Is of the social media marketing.
Internalize– Accept the fact that SMM is not a myth anymore and educate your members on the importance of jumping in the bandwagon of SMM.
Include-Include customers in the process of product/process development i.e. co-creation.
Inter-relate-Interpersonal interactions between customers should be studied carefully to develop an immersing and engaging communication strategy.
Integrate-Integrate SMM with the company’s marketing strategies.
Internet – All this happens along a common backbone of the 5th I called internet whether you access it through a PC a laptop or a mobile.